Angela Cardas Meredith started Cardas Photography in 2004. She moved back to Bandon, (she is a BHS graduate), and set up shop on the coast in 2009. Five years, and countless shutter clicks later, Cardas is known in the business community for consistently delivering high quality images that showcase people, places, and events in their best light.
Cardas serves as secretary for the BCC Board of Directors. Here, she talks about the business of photographing Bandon.
Q: Your attitude about documenting people, illustrating each person's unique beauty and charm, hasn't changed since you moved to Bandon. Tell us something you've learned or changed in your photography in recent years.
A: I have become more ingrained in the community, from being involved at the leadership level for the Chamber to volunteering for the Cranberry Festival for the 4th year in a row. And with the support for various non-profit and community activities I've been able to give, I feel like I have connected with so many different kinds of people, and I'm able to capture the heart and soul of this town. The people are really what makes this place special and unique, and I just love delving into their personalities. I think you need to get a little skin in the game, settle down and let people know you are here to stay and that you care about the future of this town.
Q: You're active in professional groups, such as the Bandon Chamber of Commerce and Oregon Professional Photographers Association. How has leadership in those groups influenced your business model?
A: Becoming more active at a leadership level has helped my business to be more forward thinking. I get a chance to talk to other fellow professionals working in my field to see what the global business issues are. I don't get as down on myself for short term setbacks because I know others have been through the same and overcame them. I think it is very important not to be a "lone wolf" –mistakes don't have to be made over and over again. You can learn from others and set a different course right away. I am a firm believer in the saying, "A rising tide raises all ships."
Q: Why is professional photography a good investment for business owners?
A: We have become a much more visual society. There are very few places in media today that don't use photographs as a main subject. Newspapers are expanding their photography features; magazines, Facebook, blogs, Instagram –all contain photographs! People are moved by photos, many people can connect with a photograph for different reasons. It could be a smiling face, a well laid out display, new products or services –and it all can be captured in a photograph.